Thursday, January 28, 2010

Apple & McGraw Hill's row

@ McGraw Hill's row with apple, It’s amazing to see how much hype-power Apple has.

Personally, I think iPad is a crap device, without any innovation and real use. But as a marketer Steve Jobs/Apple is genius. Last night the iPad’s launch was literary showing up live on all the news channels…. If nothing else, arrogant stunts like this McGraw Hill one, gives them free pass to millions of $$’s of air time.

As for the tablets and slates… if anyone can create a market for them, its Apple. Let’s see how the sales figures go, it will be interesting.